Hi there, fellow dreamer.

Erica in front of a sign that says "Believe there is good in the world"

I’m Erica, and I’m so glad you’re here. Let’s get the basics out of the way.

My career is a kaleidoscope of experiences, blending the worlds of operations, consulting, marketing, and learning & development, and though the focus was slightly different, the common thread was that I had to learn each area with enough depth to work directly with business owners and leaders on strategies to achieve growth and profitability.

For a while, this well-rounded journey felt like a detriment, but it turns out I was collecting experience that set me up for my most fulfilling venture yet - building my own business to coach visionaries like you who want to live and work on your own terms.

I've been there, done that, and now, I want to help you do it too—but better, faster, and with fewer bumps along the way. Yes - I had bumps…and false starts and failures lessons.

Here was my biggest realization - when I was starting my own business, it didn’t matter that I knew exactly what I needed to do to build it, market it, sell it, and scale it. As it turns out, that knowledge is only one part of success.

I burned out thinking I had to put the rest of my life aside and get it all done yesterday so I could get to the part where I was profitable (spoiler…that slowed me down even more).

Fear, doubt, overwhelm, and loneliness (among many other things) are REAL for entrepreneurs. I wasted so much time overthinking, second-guessing myself, and feeling like - because this is MY business - I had to do it all alone.

I didn’t have two things that I now know are the most critical factors in an entrepreneur’s success - the right mindset and a community.  

So, let’s do it differently. I’ll be your cheerleader and also your truth-teller. I’ll help you simplify the complex.

I’ll ask you the hard questions that nudge you right out of your comfort zone—where the real magic happens.

We’ll move with clarity and intention to build your dream life, blending razor-sharp business strategies with focused attention on the other areas of your life that will bring meaning and fulfillment - whatever those are for you. Because your business is your livelihood but not your whole life, and your whole life should be a joyful, fulfilling journey.

Whether you're wondering where that dream life you envisioned ran off to, or if you're just starting out and want to design it from scratch, you're in the perfect place. Together, we can take on the world—or at least your corner of it, and I'd be honored to be the tour guide on your journey.

I can't wait to meet you, strategize with you, and celebrate your inevitable success.

Sending all the good vibes,

e

Erica and her dog Martin at Acadia National Park
Erica smiling big because she's excited to work with you.
Erica with wind-blown hair in front of Niagara Falls.

My Personal Core Values

Authenticity

The truth is kind, even when it’s hard. Connecting with our core values helps us gain clarity on who we are and what is most important to us. When we embrace our uncensored humanity, we can walk our most authentic path with courage and compassion, leading the way for others to do the same.

Curiosity

Curiosity is our compass, guiding us to new discoveries and deeper understanding. Choosing curiosity over assumption, judgment, and routine means asking the hard questions and remaining open to new ideas. This often reveals opportunities we never knew existed and paves the way for extraordinary growth.

Harmony

Harmony is the art of blending all aspects of life in alignment with our values. When we prioritize giving our precious energy to the things most important to us, we intentionally build a life where every part resonates with joy and purpose. This enriches our journey and leads us to a place of peace and fulfillment.

Generosity

Generosity is the act of sharing our knowledge, resources, and time to enhance the greater good. It's about leaving people and places better than we found them, participating in the exchange of giving and receiving. Through generosity, we create a ripple effect of positivity that uplifts others and ourselves, enriching the world around us.

Collaboration

Collaboration is about finding community and support because we aren’t meant to do life or business alone. Together we amplify our strengths, support each other's growth, and achieve greater success. We become a force for positive change, making each other better and building a world where everyone thrives.

Freedom

Being self-employed is synonymous with freedom. You are free to create, explore, and focus on your passions. By building a livelihood that offers both time and financial freedom, you cultivate a sense of peace and stability. When you intentionally design the life of your dreams, you enhance your overall wellbeing and experience true fulfillment.

Testimonials

  • "As an entrepreneur, I often find myself juggling multiple responsibilities, from managing my company's operations to nurturing my role as a parent. Amid this madness, Erica offers invaluable strategic insights with unwavering support and empathy. Through her guidance, I have witnessed not only my business flourish but also my personal relationships with my children and peers. She possesses a rare ability to distill complex concepts into actionable strategies, empowering me to make informed decisions and navigate challenges with patience and confidence."

    Meredith

  • "I was struggling with the fear of being seen and the daunting prospect of starting my own business. Erica's coaching provided me with the insights, tools and unwavering support I needed. Her guidance not only helped me navigate through self doubt but also empowered me to confidently step into my journey. Her expertise in brand development was evident as we delved into identifying my target audience and shaping my brand's personality. Through thoughtful discussions, she helped me define a compelling vision and mission. The collaborative approach made the process enjoyable, and Erica skillfully translated my ideas into a cohesive brand identity"

    Adriana

  • "I have been working with Erica for over a year now and she has been great in every step of my personal and career development. One of the biggest struggles of my team was communication. Erica has helped us navigate through this struggle and there have been progress and improvements. She planned a 2 day workshop to work with the team in person, created a system for the team to always look back to for reference. After the workshop, the team has been a well cohesive unit and continuously improving."

    Sanusi

  • "I had not worked 1 on 1 with a business coach in the past and now I've experience first hand how much it can help. When we started I told you "I know I'll eventually get there on my own, but I'm hoping the process can be faster and easier than that." You helped me find my new foundation for expanding my businesses, you kept me focused and you held me accountable in a way that worked beautifully for me. Thank you so much for your coaching and support.

    Katrina

  • “Erica’s business acumen spans every facet of the business (a testament to her agility) and she cares deeply about developing others to help them continually improve. Erica is exceptionally well organized and detailed - which enables her to excel at putting together detailed project plans and training materials, while facilitating smooth execution for all involved. She has a relentless desire for continual growth and knowledge seeking, which is contagious and inspiring to those around her.”

    Katy

  • “Erica has instincts for identifying and pursuing the right objectives and applying effective strategies to achieve the goal. She has a great combination of business acumen and communications skills that make her outstanding in building trusting relationships, achieving identified targets through creative and effective programming, and is a top contributor in brainstorming, planning and execution. In addition, she plans and leads efficient meetings and is an engaging presenter.”

    Kirsten

  • “Erica demonstrates a keen ability to navigate ambiguity and translate intent into clear actions. She is an agile and quick learner, always seeking to understand the business situation and challenge in order to recommend the best solution. She easily builds relationships and has a positive impact on the Company culture and environment.”

    Trever

  • “Erica displays creative initiative to make operations more efficient and effective. Her desire to find better solutions for the things we do every day - spanning a diverse set of skills such as customer retention and marketing - have helped our whole team approach our jobs at a higher level of performance.”

    Katie